Resume — Curated by Catie

I’m a West Virginia University graduate with a degree in Digital Marketing Promotions. After graduation in 2022, I gained hands-on experience as a marketing assistant in Clearwater, FL, honing my skills and creativity in digital marketing. Now back in Northern NJ, I’m excited to apply my expertise and passion to opportunities in social media marketing, digital promotions, or similar fields.

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Education

West Virginia University

FALL 2018 - SPRING 2022

Bachelor of Science in Business Administration

Major: Marketing

Area of Emphasis: Digital Marketing Promotions — 3.75 GPA

Experience

Marketing Assistant

Government Services Exchange | Clearwater, FL
September 2022 - October 2023
• Executed targeted marketing emails and SMS campaigns to boost engagement.
• Curated content for landing pages, blogs, and press releases to enhance visibility.
• Developed SEO and PPC strategies to improve online presence and conversions.
• Conducted market research and collaborated with teams to create effective content.
• Analyzed digital traffic via Google Analytics to guide marketing decisions.
• Increased brand awareness and generated leads across digital channels.
• Created and managed content for social media to drive audience engagement.
• Monitored social media and responded to inquiries to strengthen brand reputation.
Campus Representative

goPuff | Morgantown, WV
October 2019 - May 2022
• Produced, scheduled, and posted content on personal social media
channels to generate brand awareness.
• Organized and hosted promotional field marketing events and
activities on campus.
• Acted as a brand advocate by representing the brand's values and
messaging online and on the West Virginia University campus.
• Conducted social media research and provided recommendations to improve brand's online presence.